If it was easy,
It wouldn’t be fun
A career built around falling in love with the problem, considered design solutions, and meaningful storytelling.
Portfolio
Index
AdvertisinG
Covergirl, “Katy Kat Eye” Making of.
Senior corporate role within P&G’s Brand Building Innovation & Communication (BBIC).
Responsible for enterprise-wide advertising education, governance, and creative production coaching.
Mr. Clean: “Gotta Love a Man Who Cleans” Super Bowl Spot
Responsible for 14 brands
Guided teams through all aspects of advertising production
Mentored new Brand Managers on how to make a great commercial
Old Spice: “And so it begins”
Delivered 32% budget reductions over 4 years.
Business growth of 106% year on year.
Improved training effectiveness by 20%.
Coached teams to create fantastic ad campaigns across a dizzying array of categories
VISUAL EFFECTS
VFX Demo Reel
Work done using Maya, 3DSMax, Lightwave, Modo, V-Ray, Nuke, Fusion, Combustion, Syntheyes and other applications.
My work in the visual effects industry began just at the beginning of the “boutique” boom of the mid 90’s. This foundation gave me a knowledge of all aspects of VFX work.
A Design background, communication skills and novel solutions in the bourgeoning industry, quickly elevated me into lead artist and supervision rolls.
Built the VFX department at 3 facilities. I was responsible pipeline and shot design, bidding, onset/post supervision, and mentoring new talent. End-to-end VFX.
4 Nominations & 2 Wins
Boardwalk Empire, StarTrek Voyager, DS9, & Enterprise
UX & Virtual Research
During my time at Procter & Gamble, I was tapped to bring VFX quality visuals to create Digital Twins for the Design and Consumer Research spaces
For Design, this was typically high quality renders for Color/Material/Finish (CMF) explorations and shelf studies. Enabling teams to have full confidence as to how the new product would look at shelf
Our implementation of Colorway ensured that graphic designers did not need to learn 3D software to be able to see their designs in very realistic renders
Real background, 3 products rendered in Modo by our partner Kinetic Vision, and editable in Colorway.
CMF Beauty Render for Customer Pitch
Shopping research required a more immersive experience. For that, I led the team that built the VR shopping environment.
A huge hurdle to VR adoption was the requirement of a broad group of VR novices to be key contributors to a production pipeline. This made a full UX process for everyone involved foundational to the project.
We needed to improve the experience for...
Brand Managers making the request.
Designers getting their ideas smoothly to the asset team
Streamline the Asset teams massive task of creating the competition
Optimize the tools to quickly layout a store for the VR team
Moderator packing and setup of VR hardware
The process of introducing the panelist to VR
and of course... the VR UI itself.
To keep projects moving quickly, consideration of how roles would collaborate and share information was a necessity.
Case load-out designed to be sized as checked baggage that was under weight with workflow of setup considered
Compared to a physical study, our work led to a…
78% Reduction in time to run a study
73% Reduction in budget to run a study.
A broader study pool, since VR can be cheaply deployed to multiple sites
FACTION
Faction Technology Inc. is a driverless vehicle startup, where I’ve been responsible for all Creative Visualization. This covered Industrial Design, UI, UX, Marketing, investor pitch material and co-developing a technology patent. The startup environment demanded a multi-disciplined approach to every aspect of work. As such, I’d be responsible for all aspect of content creation from pre-production to post. There were also numerous opportunities to get back to my Industrial Design roots and collaborate on design pitches for partners that could leverage Faction’s architecture. This gave a chance to get creative while working within a limited budget and tight time constraint.
As a “one man department”, thoughtful choices had to be made in regards to production, aesthetics and rendering.
Website and pitch content is essential for investors and potential partners to understand the vision of the company. Showing what the future could be was instrumental in creating relationships and achieving funding rounds.
Stylized website visualization
Concept vehicle render. Background created by projection mapping 360 GoPro footage.
To help “sell” the idea, VFX shots done in live footage were very effective. I would be responsible for capturing environments, and onsite reference. Then creating the model, tracking, lighting, rendering and compositing the shots.
The Arcimoto FUV that was the real vehicle shot on location, for the Virtual Cargo “D1” to be tracked and rendered on top of it
I created a pipeline to allow for agile changes to the livery depending on the customer pitch
(Faction is not necessarily endorsed by any brands depicted, demonstration only)
Technology Patent
A Key aspect of many (if not all) driverless systems is the need for remote teleoperation.
Problem 1: Once you have hundreds let alone thousands of vehicles, the video feeds from all those active systems would overwhelm the data pipe in even the most robust facilities.
Problem 2: If the vehicle needs remote operation, situational awareness is high priority. The best option for that is a full 360 degree feed… that just so happens to amplify the Problem 1.
Resulting Maximized image
UV Density adjusts based focus
Muli-Camera stitched into a single dome
For situational awareness. All of the camera feeds are stitched into a single spherical “dome” that can be freely viewed by the remote operator.
Solution to the problem: Wherever the operator is looking, sends a command to the vehicle to distort the UV canvas to favor more space for pixels in that part of the image.
The result is that you get the observational pixel density similar to an 8K image but in a 2K stream. While still retaining the full environment. Giving you a full sense of everything around the operator. If you change their focus “left” (as in the above image) the density changes on the fly on both the vehicle and operator side to match.
DYNAMIC 360-DEGREE VIRTUAL SENSOR MAPPING
US-20230368484-A1 · Pub Date Nov 16, 2023
AVIATION VISUALIZATION
I’ve had the pleasure of working with Justin McClure Creative to create pre-sale visualizations of several models of Textron (Cessna) aircrafts. From single engine turboprops to long-haul private jets.
Source material was often in-progress CAD that would be updated regularly during projects, requiring a great deal of prep for render. Material samples and other historic reference was used to predictively match the future release.
Beechcraft Denali, rendered in Modo
Cessna M2, Interior CMF
Cessna Citation, Hemisphere. Tracked into live-action plates with previous aircrafts digitally removed.
Cessna Denali, Pre-Release sales renders
Proof of concept render over complex urban environment.