During my 10 years at Procter & Gamble, I lead the Visualization Team for the corporate Packaging Transformation department. This involved bringing in techniques and technologies not typically used in the Consumer Product Goods (CPG) industry for prototypes, consumer testing, and to customer buy in.
We developed VR tools and process for full virtual aisle consumer testing, and partnered closely with the Foundry in the development of Colorway for creating highly realistic renders of early design ideas. This gave the team exceptionally fast turnaround for photo-real prototypes. These could then be tested early with consumers giving constructive insights on products in accurate context.
A key part of my Colorway work was the use of real shelf background and HDR lighting to seamlessly blend virtual products and real ones. This established accurate stimulus for consumer tests.
Our implementation of Colorway ensured that graphic designers did not need to learn 3D software to be able to see their designs in very realistic renders. And since Colorway is effectively a live compositing tool, changes were practically instant when applying new graphics or trying new colors.
Background plates were photographed at scale with presentation hardware for life sized virtual mockups, enabling much faster prototype/decision loops
CMF beauty renders, (Modo)
Real Plate, 3 products rendered in Modo by our partner Kinetic Vision, and editable in Colorway.