Faction Technology Inc. is a driverless vehicle startup, where I’ve been responsible for all Creative Visualization. This covered Industrial Design, UI, UX, Marketing, investor pitch material and co-developing a technology patent. The startup environment demanded a multi-disciplined approach to every aspect of work. As such, I’d be responsible for all aspect of content creation from pre-production to post. There were also numerous opportunities to get back to my Industrial Design roots and collaborate on design pitches for partners that could leverage Faction’s architecture. This gave a chance to get creative while working within a limited budget and tight time constraint.
As a “one man shop”, thoughtful choices had to be made in regards to production, aesthetics and rendering.
Website and pitch content is essential for investors and potential partners to understand the vision of the company. Showing what the future could be was instrumental in creating relationships and achieving funding rounds.
Stylized website visualization
Concept vehicle render. Background created by projection mapping 360 GoPro footage.
To help “sell” the idea, VFX shots done in live footage were very effective. I would be responsible for capturing environments, and onsite reference. Then creating the model, tracking, lighting, rendering and compositing the shots.
The Arcimoto FUV that was the real vehicle shot on location, for the Virtual Cargo “D1” to be tracked and rendered on top of it
Virtual assemblies were setup to allow for agile changes for to the concept vehicle livery depending on a potential external conversation. (Faction is not necessarily endorsed by any brands depicted. Shown as demonstration purposes only)